Title
Branding Campaign: Mahalo “Live the Best of Hawaii”
Creator
Ana Mitchell
Description
I’m Ana Mitchell, 24 years old, and currently studying Graphic Design at RVCC. I was born and raised in Brazil but moved to the United States when I was 20 to pursue my dreams and find better career opportunities. It took me a while and many challenges to be where I am, for this reason, I value every single thing I’ve conquered so far. I enjoy learning about Design, home decorating, organizing things, and seeing creative work - in museums, blogs, or Pinterest. I plan to pursue a Bachelor's Degree in Graphic Design and work as a User Experience Designer. I love the fact that good design and technology can change lives, so I want to be part of that as a positive influence. This branding project was extremely fun, and an awesome opportunity to exercise creative problem-solving. I believe it will be a great piece on my Portfolio to help me to transfer to a 4-year school and get an Internship.
For this project, we were tasked with conceiving of a multi-day event/festival that did not yet exist. Once the concept was cleared by the professor, we embarked on a long journey of designing an entire branding campaign for the festival, which included: festival logo, t-shirt, an informational poster, street pole banner, double-sided postcard – the back of which functioned as the festival ticket, a poster mailing tube for shipping, a “swag” package, and any other elements we deemed necessary. All elements were created digitally and actually produced – even the package and t-shirt - and professionally mounted/presented for final critique.
Source
Created for Darren McManus's Visual Design II course.
Date
2020
Rights
Copyright Ana Mitchell. This item should not be downloaded, copied, or used without permission.
Format
JPEG
Type
Image
Original Format
Digital (Illustrator, Photoshop, InDesign)